Good automation fails on bad copy more often than on bad setup. Below are templates for the automations most accounts run, written to be short enough that people read them and specific enough that they act.
Replace anything in [brackets]. Cut anything that does not sound like you.
Comment-to-DM
1. Lead magnet delivery
Here you go! 🎁 [resource name]: [link]
It’s the exact [thing] from the Reel. Any questions, just reply here.
2. Discount code
Your code: [CODE] 🎉 Use it at [link] — good for the next [X] hours.
3. Link delivery, no offer
Here’s the link you asked for: [link]
Let me know if it’s not what you were after and I’ll point you somewhere better.
4. Waitlist
You’re on the list ✅ Doors open [date] and you’ll get the link before anyone else.
Anything specific you’re hoping it covers? Reply and I’ll make sure it’s in there.
5. Giveaway entry
Entered! 🍀 Winner announced [date] on stories.
Want a second entry? Share the Reel to your story and reply SHARED.
6. Recipe, template or file
Sending it now 👇 [link]
Save it somewhere you’ll actually find it again. If you make it, tag me — I repost the good ones.
Story replies
7. Keyword reply
On its way 👇 [link]
Tell me how you get on with it.
8. Emoji reaction
Ha, glad that one landed 😄 Want the breakdown of how we did it?
9. Catch-all
Thanks for replying! I read everything in here. If there’s something specific you need, tell me and I’ll come back to you today.
10. Poll follow-up
Interesting — most people voted the other way 👀
Want the full results when I post them?
11. Qualifying question
Good question. Quick one back: are you doing this for [context A] or [context B]?
Welcome messages
12. First-time messager
Hey! Thanks for reaching out 👋
Quickest way I can help: reply PRICE, BOOK or HELP and I’ll send the right thing straight away.
13. New follower who messages
Welcome in 🙌 Most people here are trying to [outcome].
If that’s you, reply START and I’ll send the thing that helps most.
14. After business hours
Thanks for the message! It’s [time] here so I’m off for the night, but I’ll reply first thing.
If it’s urgent, [alternative].
15. Weekend
Got it — we’re back Monday morning and you’re first in the queue.
Meanwhile, most questions are answered here: [link]
FAQ keyword triggers
16. Price
Here’s the full pricing: [link]
Short version: [plan] is [price] and covers [main thing]. Happy to talk through which fits.
17. Shipping
Shipping is [cost] and takes [timeframe] to [region].
Track anything here: [link]
18. Availability
[Product] is in stock right now: [link]
If your size is gone, reply RESTOCK and I’ll message you when it’s back.
19. Booking
Grab any slot that works: [link]
If nothing there suits, tell me roughly when and I’ll open something.
20. Refunds and returns
Sorry that didn’t work out. Full policy is here: [link]
Reply with your order number and I’ll get it started.
Follow-ups
21. Twenty-four hours after a lead magnet
Did you get a chance to look at [resource]?
If you got stuck on [common sticking point], that part trips most people up — happy to talk it through.
22. Abandoned conversation
No pressure at all, just closing the loop — still want me to send [thing]?
23. Cart close
Last call on [offer] — closes tonight at [time]. [link]
If it’s not the right moment, no problem at all. Say SKIP and I’ll stop sending these.
Handover
24. When nothing matches
That one’s beyond what I can answer automatically — passing it to [name/the team] now. You’ll hear back within [timeframe].
Things worth doing to all of these
Cut a line. Whatever you write, it is probably one line too long. DMs are read in a notification preview.
Front-load the link. If you promised something, it goes in the first message.
Rotate variants. Three versions of your most-used message, rotating, reads far better under a popular Reel than the same sentence ninety times.
Give one exit. Any sequence that follows up needs a stop word, and it has to work.
Read it out loud. If it does not sound like something you would say, your audience will hear that too.
Where to put them
Every template above runs on our free plan, and because the mobile apps carry the whole builder you can change the copy on a phone right after you publish the post it belongs to. That matters more than it sounds, because the first ten minutes of a Reel is exactly when you learn the keyword was wrong.
For the setup itself, start with comment-to-DM or story replies, or read the full guide first.