Pricing
Start free. Pay when it is already working.
No trial countdown and no card to start. When you outgrow the free plan, costs scale on messages you actually send — not on every contact you have ever collected.
Annual billing saves roughly 20%.
Free
Get an automation live today without a card.
$00forever
- 1 Instagram account
- Up to 100 automated DMs / month
- Comment-to-DM automation
- Story reply automation
- Keyword triggers
- Welcome message
- iOS and Android apps
- Basic analytics
Starter
For creators whose Reels have started to land.
$1915/ month
billed annually
- 1 Instagram account
- Up to 2,000 automated DMs / month
- Everything in Free
- Unlimited automations
- Link click tracking
- Follow-up messages
- Email capture inside the DM
- No DM Automation branding
Pro
For businesses running DMs as a sales channel.
$4939/ month
billed annually
- 3 Instagram accounts
- Up to 15,000 automated DMs / month
- Everything in Starter
- Team inbox with assignments
- CRM and webhook handoff
- Per-automation analytics
- A/B test message copy
- Priority support
Agency
For teams running automation on other people's accounts.
Talk to us
- Unlimited accounts
- Volume-based message limits
- Everything in Pro
- Client workspaces
- Reusable automation templates
- White-labelled reporting
- Onboarding and migration help
- Dedicated account manager
Why we do not charge by contact
There are two pricing models in this category and they behave very differently once an account grows.
Contact-based pricingcharges for every unique person who has ever entered a conversation with you. ManyChat is the best-known example. It is cheap while you are small and expensive the moment a Reel breaks out, because those contacts stay on the bill long after the video stops circulating. A single 500k-view Reel can push an account two or three tiers up in a week.
Volume-based pricing— what we use — charges for messages actually sent in a period. Costs track usage rather than history, so a quiet month is a cheap month and an account that goes viral once does not pay for it forever.
If you post inconsistently, which is most people, that difference compounds. It is also why the free plan matters: you should find out whether DMs convert for your audience before anything is on a card.The full comparison shows which model every platform uses.
The category
What everyone else charges
Same job, five other price tags. The column that matters most is what you pay before you have proven the channel works.
| Feature | DM AutomationThis platform | InstantDM | ManyChat | Chatfuel | Respond.io | SendPulse |
|---|---|---|---|---|---|---|
| Free plan | Free forever | Yes, no card | Yes, contact-limited | No | No | Yes, message-limited |
| Time to first live automation | ~5 minutes | ~5 minutes | 30–60 minutes | 1–2 hours | Days | 30–60 minutes |
| Guided setup, no flow builder needed | Yes | Yes | No | No | No | No |
| Comment-to-DM | Yes | Yes | Yes | Yes | No | Yes |
| Story reply triggers | Yes | Yes | Yes | Yes | No | Limited |
| Build automations on mobile | Yes | Yes | Inbox only | No | Inbox only | Inbox only |
| Link click tracking | Yes | Paid plans | Yes | Yes | Yes | Limited |
| Per-automation analytics | Yes | Basic | Yes | Yes | Yes | Basic |
| Pricing scales on | Messages sent | Messages sent | Total contacts | Conversations | Seats + contacts | Subscribers |
| Team inbox | Yes | Limited | Yes | Yes | Yes | Yes |
| WhatsApp and SMS | No | No | Yes | Yes | Yes | Yes |
| Official Instagram Messaging API | Yes | Yes | Yes | Yes | Yes | Yes |
| Starting price | Free | Free | ~$15/mo | ~$23/mo | ~$79/mo | ~$8/mo |
| Get started | Start free | Visit | Visit | Visit | Visit | Visit |
Competitor prices are their public list prices, last checked September 15, 2026. Vendors change them without notice — confirm on their site before you buy, and tell us if something here has drifted.
Pricing FAQ
Questions about cost
Is there really a free plan?
Yes — free forever, no credit card, no trial countdown. It covers comment-to-DM, story replies, keyword triggers and a welcome message on one connected account, capped on monthly automated DMs rather than crippled on features. The point of it is to let you find out whether your audience answers DMs before anything is on a card.
What drives the price up as I grow?
Messages sent, and the number of connected accounts. We deliberately do not charge on total contacts, which is the model that makes a single viral Reel raise your bill permanently. A quiet month costs less; a busy one tells you clearly it is time to move up a tier.
Do I pay per Instagram account?
Entry plans cover one connected account, Pro covers three, and Agency is unlimited with volume-based limits. If you manage client accounts, price the Agency tier rather than stacking single-account subscriptions.
Can I cancel or downgrade at any time?
Monthly plans can be cancelled from billing settings and run to the end of the paid period. Annual plans are discounted but commit you for the year, so start monthly until the automation is earning its keep.
What happens if I hit my message limit?
We notify you before you get there and automations keep running to the cap. Past it, they pause rather than silently dropping messages, so you never find out weeks later that half your commenters got nothing.
Not affiliated with Instagram or Meta.DM Automation is an independent product. It works through the official Instagram Messaging API from Meta, which means we never ask for your Instagram password and only message people who have already contacted you.
Start on the free plan
No card, no trial countdown. Run a real comment-to-DM automation and upgrade only when the volume calls for it.
Free forever plan · No credit card · Unsubscribe anytime
You’re on the list.
Check your inbox — your setup link is on its way. If it has not arrived in a few minutes, look in promotions or spam.