Nine things the platform does, and does properly

1. Comment-to-DM automation

Someone comments your keyword on a post or Reel and the DM lands in their inbox seconds later.

This is the workhorse of Instagram DM automation. You post a Reel, ask people to comment a word, and every comment fires a direct message containing the link, code or file you promised. DM Automation lets you attach the trigger to one post, a group of posts or everything you publish, and it replies in the comment thread as well as the inbox so the post keeps collecting engagement.

• Exact-match, contains and any-comment trigger modes
• Public comment reply plus the private DM, from one setup
• Works on Reels, feed posts and live videos
• Per-post or account-wide rules

2. Story reply automation

Turn story reactions and replies into a conversation instead of an unread pile.

Stories generate the most replies and the fewest responses, because they arrive while you are asleep. A story-reply automation answers immediately, qualifies the person and sends them where they were trying to go — a booking page, a product, a waitlist. We cover emoji reactions, keyword replies and any-reply catch-alls.

• Trigger on keyword, emoji reaction or any reply
• Different answers for different stories
• Follow-up message after a set delay
• Quick-reply buttons to branch the conversation

3. Keyword triggers in DMs

Map words like PRICE, LINK or BOOK to instant, accurate answers.

Most DMs are the same twenty questions. Keyword triggers answer them the moment they arrive, with the right link attached, and hand anything unusual to a human. Because the reply is written by you rather than generated on the fly, it never invents a price or a policy.

• Unlimited keywords and synonyms per automation
• Fallback message when nothing matches
• Handover to a human on request
• Case- and accent-insensitive matching

4. Welcome and away messages

Greet first-time messagers instantly and set expectations when you are offline.

A first-time DM that goes unanswered for six hours is usually a lost customer. A welcome message answers in under a second, tells them what you can help with and offers the two or three paths most people want. Away messages do the same job outside business hours.

• Separate first-time and returning greetings
• Business-hours schedule with timezone support
• Menu buttons for the most common requests
• Silent mode when a teammate is already replying

5. Lead capture and handoff

Collect an email or phone number inside the DM and push it to your stack.

The DM is where intent is highest, so it is the cheapest place to collect a contact. Ask for the email in the thread, validate it, then sync the lead to your email tool or CRM. No landing page, no form abandonment.

• In-DM email and phone capture with validation
• Tags and custom fields on every contact
• Webhook and Zapier-style handoff to your CRM
• Export to CSV whenever you want your data

6. One inbox for humans and bots

See automated replies and your own messages in the same thread, on any device.

Automation fails when it becomes a black box. A shared inbox shows exactly what was sent automatically, lets anyone on the team jump in mid-conversation, and pauses the automation for that contact while a human is typing.

• Automated and manual messages in one timeline
• Assign conversations to teammates
• Pause automation per contact
• Search across every conversation

7. Native mobile apps

Build, edit and monitor automations from the phone you already post from.

This is where we separate ourselves. Most DM automation tools are desktop-first: you can read the inbox on your phone, but building a flow means opening a laptop. Our iOS and Android apps carry the whole product, so you can attach an automation to a Reel seconds after you publish it.

• Create and edit automations from iOS and Android
• Push notifications for conversations needing a human
• Attach an automation to a post seconds after publishing
• Same account, same data, on every device

8. Analytics that map to revenue

Track triggers fired, replies sent, links clicked and leads captured.

Vanity metrics do not tell you whether an automation is worth keeping. Per-automation reporting shows how many people triggered it, how many read the DM, how many clicked and how many converted, so you can cut what does not work.

• Per-automation and per-post breakdowns
• Click tracking on every link sent
• Conversation volume over time
• CSV export for your own dashboards

9. Built on the official API

Automation that runs through Meta's approved Instagram messaging API.

Tools that scrape or drive the app from a browser put your account at risk. Anything worth using runs on the official Instagram Messaging API, respects the 24-hour messaging window and only messages people who contacted you first. That is the difference between automation and spam, and between a working account and a restricted one.

• Official Meta Instagram Messaging API
• Respects the 24-hour messaging window
• Only replies to people who message you first
• Rate limits handled for you